1. Discovery trust
The buyer understands who you are and why the business is relevant.
2. Evaluation trust
Proof, clarity, transparency, and expertise help the buyer compare the option.
3. Commitment trust
Pricing, terms, security, expectations, and next steps feel clear enough to act.
4. Delivery trust
Onboarding, communication, progress, and fulfillment reinforce the purchase decision.
5. Outcome trust
Results are made visible and understood by the customer.
6–8. Expansion, advocacy, and reactivation
Relevant next value, referral opportunities, and useful long-term communication turn a completed sale into a continuing commercial relationship.
Trustko Analytics™
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Educational content only. Results vary by business, offer, traffic, market, implementation, and customer behavior.