How to score the audit
Rate each checkpoint 0 for absent, 1 for partial, and 2 for strong. Record evidence instead of relying on impressions.
Pages and messaging
Check clarity of audience, problem, outcome, differentiation, offer, process, calls to action, contact information, and expectation setting.
Proof and persuasion
Review testimonial specificity, result evidence, relevance, placement, objection coverage, authority, guarantees, comparisons, and risk reversal.
Technical and experience trust
Review HTTPS, privacy, security communication, accessibility, mobile behavior, load performance, navigation, forms, error states, and confirmation experiences.
Prioritize the next 3 improvements
Do not fix 33 things at once. Choose the three trust gaps closest to commercial action, implement them, and re-score.
Re-run after meaningful change
Use the same scoring logic so improvement can be compared over time rather than reinventing the audit.
Trust Infrastructure™
Put the principle you just learned into practice with the TrustPros technology most closely connected to this article.
Put the framework into practice.
Your next step is the TrustPros feature that operationalizes this member-only intelligence.
Educational content only. Results vary by business, offer, traffic, market, implementation, and customer behavior.